About Her Style Era

Her Style Era was created from a love of sharing fashion that makes women feel confident and included.

For the past four years I worked as a content creator on Instagram, partnering with fashion stores and curating looks for my loyal community. Over time I grew frustrated walking into stores and not being able to find clothing that fit properly or made me feel good. I knew I was not alone, and that many women were having the same experience.

After years of research, learning the industry inside and out, and listening closely to the women in my community, I decided it was time to bring out my own range under the Her Style Era banner. Every piece is carefully chosen to flatter and empower women sizes 10 to 20, with a focus on quality, fit and timeless style.

At its heart, Her Style Era is about more than clothes. It is about building confidence, celebrating individuality and creating a community where women feel seen and supported.

Welcome to Her Style Era. I am so excited to share this journey with you.

Amy xx